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Today we're diving into the world of American watchmaking, entrepreneurship, and modern e-commerce with our guest R.T. Custer. R.T  is the co-founder of Vortic Watch Company, a brand renowned for converting antique American pocket watches into one-of-a-kind wristwatches — all made in the USA. RT recently launched Colorado Watch Company, a new venture offering an accessible entry into American-made watches with the same dedication to craft and legacy.

In this episode, we'll explore how R.T. builds authentic brands that resonate with consumers, what the modern buyer is really looking for, and how e-commerce can preserve the soul of craftsmanship in a digital age.