Welcome back to Attribution Nation! This season, we’re diving deep with today’s top CMOs and we’re kicking things off with a powerhouse: Tricia Gellman, CMO at Box.

In this episode, Tricia sits down with Drew Smith to share her journey into marketing, how attribution and measurement have evolved throughout her career, and the realities of building trust between marketing and sales. She reflects on hard-earned lessons from Salesforce and beyond - covering everything from data integrity to brand-building at scale.  

Whether you're a CMO or just trying to make sense of your attribution reports, this episode delivers practical insights, real talk, and a fresh perspective on what modern marketing leadership really looks like.