In this episode of Founders, Future, host Elliott Boll sits down with Edo Perry, CEO and co-founder of Elements, to explore his entrepreneurial journey from Apple’s sustainability team to launching a startup that helps companies optimize business travel costs while reducing emissions.

Edo shares the inspiration behind Elements and the challenges of founder-led enterprise sales, offering insights into adapting messaging based on market needs. He also discusses the evolving corporate approach to sustainability, the importance of data-driven decision-making, and why focusing on customer value should come before raising capital.

For founders navigating their own startup challenges, Edo’s advice is clear: Stay flexible, listen to customers, and focus on solving real problems.