The Pacecast

From Apprentice to Global CEO: Dave Keel’s Journey with Trident & C4DI | Pacecast


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"It’s the only contract of employment I’ve ever signed - and I’ve never signed one since."

This month on the Pacecast, Anita sits down with Hull-born entrepreneur Dave Keel - founder of global packaging company Trident and co-founder of C4DI. From a £4.18-a-week apprenticeship to leading a 1,000-strong international business, Dave shares the remarkable story of how Hull became a centre for print and tech innovation.

With trademark humour and honesty, he talks about scaling a business, backing yourself, and why he never signed another employment contract after 1967.

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