In this episode of the Demystifying Self-Publishing Podcast, Alyssa speaks with brand visibility expert Kim Speed about the importance of building a personal brand as an author. They discuss strategies for identifying and attracting ideal readers, the distinction between brand and branding, and the significance of authenticity in marketing. Kim shares her journey from the corporate world to becoming an author and emphasizes the need for authors to start building their community early. In this conversation, Kim Speed discusses the multifaceted journey of authorship, emphasizing the importance of building a personal brand, leveraging books for business opportunities, and the innovative strategies authors can use to fund their projects. The discussion also highlights the significance of networking, engaging with audiences, and transitioning from being an author to an entrepreneur. Kim shares personal experiences and insights on overcoming challenges and finding fulfillment in helping others succeed.