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From Automation to Orchestration: Why Agentic AI Is the Next Leap
In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration.
Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform.
They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos.
🎥 Watch the UB-I Video
https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW
🔗 Learn More and Level Up with Uberall Academy
https://academy.uberall.com
🔗 Discover What’s Driving Consumers’ Local Choices
https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en
🔗 Discover Location Performance Optimization
https://get.uberall.com/location-performance-optimization/
⏱ Timestamps
00:00 – Intro
01:15 – From Automation to Agentic AI
02:58 – AI as a Teammate, Not a Task Runner
05:26 – Why Agentic Beats Traditional Automation
07:12 – From Agentic AI to Orchestration
08:24 – Inside Uberall’s UB-I and the Swarm of Agents
10:24 – Surprising Use Cases from Early Adopters
12:18 – Building Guardrails and Staying On Brand
14:27 – Business Impact: Speed, Scale & Consistency
15:39 – The Future of AI Search and the Death of the Search Box
18:51 – Two Axes of AI Transformation for Marketers
20:26 – Final Advice: Lead the AI Shift, Do Not Follow
🏢 Follow Uberall on LinkedIn
https://www.linkedin.com/company/get-uberall/
👤 Connect with Ana on LinkedIn
https://www.linkedin.com/in/anamartineznassi/
🎙️ Connect with Christian on LinkedIn
https://www.linkedin.com/in/christianarriola/
#AgenticAI #localmarketing #locationmarketing #LPO #AIsearch #marketingautomation #aitools #digitalpresence
Visit us at: https://www.uberall.com
View all episodes
By UberallIn this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration.
Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform.
They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos.
🎥 Watch the UB-I Video
https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW
🔗 Learn More and Level Up with Uberall Academy
https://academy.uberall.com
🔗 Discover What’s Driving Consumers’ Local Choices
https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en
🔗 Discover Location Performance Optimization
https://get.uberall.com/location-performance-optimization/
⏱ Timestamps
00:00 – Intro
01:15 – From Automation to Agentic AI
02:58 – AI as a Teammate, Not a Task Runner
05:26 – Why Agentic Beats Traditional Automation
07:12 – From Agentic AI to Orchestration
08:24 – Inside Uberall’s UB-I and the Swarm of Agents
10:24 – Surprising Use Cases from Early Adopters
12:18 – Building Guardrails and Staying On Brand
14:27 – Business Impact: Speed, Scale & Consistency
15:39 – The Future of AI Search and the Death of the Search Box
18:51 – Two Axes of AI Transformation for Marketers
20:26 – Final Advice: Lead the AI Shift, Do Not Follow
🏢 Follow Uberall on LinkedIn
https://www.linkedin.com/company/get-uberall/
👤 Connect with Ana on LinkedIn
https://www.linkedin.com/in/anamartineznassi/
🎙️ Connect with Christian on LinkedIn
https://www.linkedin.com/in/christianarriola/
#AgenticAI #localmarketing #locationmarketing #LPO #AIsearch #marketingautomation #aitools #digitalpresence
Visit us at: https://www.uberall.com