Better Brand Story with Travis Johansen

From Bacon to Bugspray - Brand building versus Marketing with Michelle Brintnall Chester and Travis Johansen on Better Brand Story Podcast - Part 1

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Check out the show notes at www.betterbrandstory.com

  • How do you clarify your goals?
  • Why is goal setting important to storytelling?
  • How do you build a cult following? (example Caribou)
  • Take me back to a moment where you had success with audience interaction?
  • How can brands do audience interaction? Is it just giveaways?
    • ...more
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    Better Brand Story with Travis JohansenBy Travis Johansen
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