In this episode of The EventTalk Podcast, Jose Moreno shares how a conversation with Gerry McGuire inspired him to play college baseball and ultimately build a career across professional sports—from the NBA to GCU, the Fiesta Bowl, and now Pickleball. He gives a behind-the-scenes look at how the Fiesta Bowl kept players and coaches engaged during COVID, including showcasing Arizona through unique experiences—one hike even featuring an unexpected rattlesnake encounter. Jose also talks about how sports experiences continue to evolve and what excites him most about the future of fan engagement.