On this episode of Reporting Norms, hosts Norm and Tim Danser dive into the ever-evolving world of startup finance and operations. Tim, a seasoned finance leader, entrepreneur, and former collegiate athlete, shares his journey from investment banking and corporate finance roles at Symantec, to leading finance at high-growth tech startups—culminating in acquisitions by industry giants like FireAri, (now Mandiant) and Google Cloud. Now, as the founder of Finity, Tim is on a mission to bring enterprise-grade financial expertise to early-stage, fast-growing companies, helping them manage the chaos of finance, legal, accounting, and HR.

Together, Norm and Tim discuss the real-world challenges startups face during acquisitions, the cultural and operational shifts that come with joining larger organizations, and the importance of building agile, efficient finance functions tailored to the unique needs of each business. They also explore the concept of “technology creep,” share practical insights on managing cloud spend, and reveal what KPIs and financial metrics actually matter for growing companies. Whether you’re a founder, CFO, or finance pro looking to scale smarter, you’ll find plenty of actionable advice in this candid, insightful conversation.

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