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Luca Washenko’s story reads like a case study in chaotic brilliance. From reselling sneakers at 14 to facing lawsuits, debt, and nearly going bankrupt—he’s been through every extreme. But after losing everything, he didn’t just bounce back—he built a $72 million brand powered by TikTok Shop.

In this episode, Luca breaks down exactly how he did it: the affiliate hacks, the creator flywheel, and the product testing system that took him from his mom’s basement to 8-figure months. He also pulls back the curtain on TikTok Shop—the hype, the hidden pitfalls, and why most brands shouldn’t touch it.

What makes Luca different? He’s not optimizing buttons on a landing page—he’s obsessively studying the psychology behind virality, outmaneuvering giants with speed, and building creator ecosystems from scratch. Whether you’re just starting out or scaling past 7-figures, Luca’s insights hit hard.

We also talk info products, short-term wins vs. long-term leverage, and why most partnerships fail. Spoiler: it’s not about contracts—it’s about trust.

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