Write Medicine

From Barbershops to Boardrooms: Pioneering CME in Unexpected Spaces


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How do you design CME that reaches the communities most affected by HIV—and not just the clinicians who already have access?

If you're a CME professional grappling with how to address layered issues like stigma, housing insecurity, or racial disparities, you’re not alone. This episode dives into what it takes to create truly inclusive education—especially when traditional strategies fall short. Whether you’re designing education for clinicians or collaborating with community partners, you’ll find actionable ideas to bring your programming closer to the ground.

Specifically, you'll learn:

  • How to build authentic partnerships with community leaders who can serve as trusted bridges between healthcare providers and hard-to-reach populations.

  • The essential infrastructure you need to establish before launching community-based programs, from setting up referral networks that ensure patients don't fall through cracks after screening to tracking both clinical outcomes and demographic data that funders require.

  • A proven framework for developing educational content with cultural humility and how to work with expert faculty who understand nuanced communication challenges.

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    Write MedicineBy Alexandra Howson PhD | CME Writer, Educator, Researcher

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