"From Barista to CEO: Brewing Success with Trevor Corlett"

1. The Value of Identity in Business: Trevor explains how discovering his personal and business identity was critical to finding success after two failed ventures.
2. Lessons from Failure: Insights into how setbacks can shape resilience and inform better decision-making.
3. Differentiation in a Crowded Market: How Madcap Coffee stands out in the competitive specialty coffee industry.
4. The Power of Values: Why maintaining core values over 16 years has been pivotal to Madcap’s growth, even during challenging times like the 2008 recession and the pandemic.
5. Practical Advice for Entrepreneurs: Trevor emphasizes the importance of community, feedback, and a passion for continuous improvement in understanding what it takes to succeed.

• "The more I learned about coffee and the people behind it, the more I realized I wanted to work in this industry for the rest of my life." – Trevor Corlett
• "Jumping on trends without intentionality blurs the lines of who people think you are as a brand." – Trevor Corlett
• "The potential for positive impact is directly correlated to how intentionally you grow your company." – Trevor Corlett
• "What it takes is finding a community to give you honest feedback and having a passion for improvement." – Trevor Corlett

• Madcap Coffee Website: madcapcoffee.com
• Follow Madcap Coffee on Social Media:
• Instagram: @madcapcoffee
• Facebook: Madcap Coffee
• LinkedIn: Madcap Coffee Company
• Connect with Trevor Corlett:
• Instagram: @asolublelife

Trevor Corlett is the CEO and co-founder of Madcap Coffee, a specialty coffee company known for its exceptional quality, craftsmanship, and commitment to sustainability. With over 25 years of experience in the coffee industry, Trevor has served as Chair of the Barista Guild of America, instructed for the Specialty Coffee Association, and competed in national barista championships. Today, he continues to innovate and lead with purpose, making Madcap Coffee a standout brand in the specialty coffee market.

Jamie Seeker is the host of What It Takes, a podcast dedicated to uncovering the stories of inspiring entrepreneurs and business owners. With a focus on perseverance, lessons learned, and the mindset needed for success, Jamie brings out actionable insights and inspiring tales from each guest.

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