This episode features Holstein Association USA board members Betsy Bullard, Andy Lenkaitis, and Scott Yocum sharing their perspectives on leadership, service, and the future of the breed. From discovering unexpected opportunities to represent their regions, to balancing board responsibilities with life on the farm, to mentoring the next generation through youth programs and technology, each story reflects the shared purpose that drives Holstein USA forward. The conversation explores the rewards and realities of association governance proving that involvement at any level isn’t just about policy, but about people, progress, and shaping the future together.