Lightning Rx: Marketing Innovation in Health

From Beachside Idea to Boulder Impact: Dr. Aneesh Garg on Building Dynamic Athlete


Listen Later

What if the best way to transform sports medicine was to pack up your car and start fresh in a city where you didn’t know a single person?

In this episode of Lightning RX, host Colette Nataf sits down with Dr. Aneesh Garg, DO, CAQ, Chief Medical Officer at Dynamic Athlete, to uncover how he and his wife launched a regenerative sports medicine clinic in Boulder, Colorado, growing from scratch to doubling their office space within the first year.

Aneesh shares the story of leaving traditional orthopedic practices that didn’t align with his patient-first approach, and how building authentic community relationships became the cornerstone of his success. From knocking on doors to educating patients about regenerative medicine, Dynamic Athlete has grown into a trusted resource for athletes of all levels, sometimes even drawing patients from across the country.

What You’ll Learn:
  • Why Dr. Garg left orthopedic practices in Chicago and Nashville to create a new model in Boulder
  • How authentic relationships and word-of-mouth beat traditional marketing in the early days
  • Why not all regenerative treatments (PRP, stem cells, shockwave) created equal
  • How to adapt services based on patient feedback and community needs
  • The role of education and outreach in building trust in a highly motivated athlete community
  • Advice for healthcare founders on persistence, purpose, and surrounding yourself with smarter people

💡 Golden Nugget:

“If you really believe what you’re doing is for the greater good, then there’s no stopping you—no one can compete with that.”

Connect with Dr. Aneesh Garg & Dynamic Athlete:
  • LinkedIn: linkedin.com/in/aneesh-garg-dynamic-athlete
  • Website: DynamicAthlete.com

Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart

Subscribe on Spotify, Apple Podcasts, or your favorite platform.

If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

...more
View all episodesView all episodes
Download on the App Store

Lightning Rx: Marketing Innovation in HealthBy Colette Nataf