In this episode, Taaj shares his journey from being raised by immigrant parents in Australia to building a thriving coffee business. He discusses the challenges of balancing a 9-to-5 job with entrepreneurial goals, the influence of Colombian culture on his coffee venture, and how he navigated unexpected opportunities in the market.

(00:00) - Welcome & Background on Taaj
(00:38) - Family Influence and Immigrant Upbringing
(01:12) - Discovering Passion for Coffee
(03:02) - Subconscious Lessons from Parents
(05:00) - Reflections on Raising a Family
(09:17) - The Start of Good Morning Coffee
(15:05) - Overcoming Coffee Production Challenges
(21:35) - The Role of Mentors in Coffee Business
(29:00) - Pivoting to Cold Brew Coffee
(33:20) - Balancing Business Growth and a 9-to-5 Job
(39:01) - Goals for Future Growth and Expansion

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Connect with Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspods
Instagram: https://www.instagram.com/meremortalspodcasts/
TikTok: https://www.tiktok.com/@meremortalspodcasts

Value 4 Value Support:
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