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From Beauty Blog to $1B Brand: The Glossier Playbook
In this episode of Create, we unpack how Glossier built a billion-dollar brand by doing things in reverse:
They launched a blog. Then a community. Then a product.
Before Glossier ever sold skincare, founder Emily Weiss built Into the Gloss — a beauty blog that pulled in 10 million monthly pageviews and created a direct line to what real consumers actually wanted.
Glossier didn’t guess.
They listened, learned, and launched products their audience was already asking for.
In this episode, we cover:
How Emily Weiss turned blog readers into a product feedback engine
Why Glossier didn’t spend on ads — and didn’t need to
How community-first brands outlast trend-based ones
What their UGC and ambassador strategy looked like at scale
How to build audience trust before you launch a product
What your brand can steal from the Glossier model
View all episodes
By createIn this episode of Create, we unpack how Glossier built a billion-dollar brand by doing things in reverse:
They launched a blog. Then a community. Then a product.
Before Glossier ever sold skincare, founder Emily Weiss built Into the Gloss — a beauty blog that pulled in 10 million monthly pageviews and created a direct line to what real consumers actually wanted.
Glossier didn’t guess.
They listened, learned, and launched products their audience was already asking for.
In this episode, we cover:
How Emily Weiss turned blog readers into a product feedback engine
Why Glossier didn’t spend on ads — and didn’t need to
How community-first brands outlast trend-based ones
What their UGC and ambassador strategy looked like at scale
How to build audience trust before you launch a product
What your brand can steal from the Glossier model