Crisis communication is a game-changer for businesses, and in this episode, Brett Deister and John David dive deep into navigating those stormy waters. With John's 35 years of experience, he breaks down the key differences between issues and crises, emphasizing that preparation is everything. They get real about recent fiascos like Bud Light and Boeing, unpacking how social media can turn a little hiccup into a full-blown disaster faster than you can say "viral." Plus, they touch on the shifting media landscape and the essential need for clear communication plans that can adapt to whatever unexpected challenge comes knocking. So if you wanna stay ahead of the curve and keep your brand afloat, this episode's got the goods!

Takeaways:

• Crisis communication is essential for businesses, as every organization will face issues at some point, so preparedness is key.
• The distinction between an issue and a crisis is crucial; crises can be existential threats while issues might be more manageable and long-term.
• Having a solid crisis communication plan in place can prevent a total meltdown when unexpected challenges arise in the digital landscape.
• Recent crises, like Bud Light's and Boeing's, highlight the importance of understanding your audience and the potential fallout from missteps.
• In today's world, where misinformation can spread like wildfire, companies must be vigilant and proactive in their communication strategies.
• Staying adaptable and having a clear media policy is essential, as the rapidly changing media landscape demands quick responses to potential crises.

Links referenced in this episode:

• www.davidpr.com

Companies mentioned in this episode:

• Bud Light
• Modelo
• David PR Group
• Boeing
• LastPass
• Proton Pass
• Circuit City