Sustainability starts with good habits, and good habits can start with great role models. This episode of Resilient Retail focuses on Azora Zoe Paknad, founder of ecommerce retail brand Goldune. Goldune is all about injecting excitement into the realm of sustainable and zero waste shopping. For Azora, this meant elevating sustainability out of the realm of hippie handbags or wealthy housewives and transforming it into something both approachable and chic. By curating a carefully vetted collection of sustainable brands from diverse merchants, Goldune entices shoppers to put sustainability center stage.