Melissa Armstrong is the founder of SteadyHand Accounting & Advisory, a firm dedicated to helping businesses gain financial clarity, optimize operations, and scale strategically. A third-generation accountant, Melissa’s journey began at Deloitte, where she worked in tax compliance before moving into financial planning at Banco Popular. Her career has spanned various roles, including corporate controller positions and advisory roles at firms like Plant Moran. Now, as an independent financial consultant, she provides fractional controller services, financial oversight, and advisory support to businesses that need strategic financial leadership. In our conversation, we delve into:

• Transitioning from Big Four firms to entrepreneurship

• The evolution of accounting as a profession

• The value of fractional controller services for businesses

• How growing up in an accounting family shaped her career

• The role of community and networking in business success

• Leveraging AI and automation in accounting

• Challenges facing the accounting profession and its future

1. Accounting is a Borderless Profession : Despite regional differences in financial regulations and business environments, accounting principles remain universal. Mastering financial fundamentals allows professionals to work across industries and geographies.

2. Entrepreneurship Demands Purposeful Reinvention: Transitioning from a structured corporate role to building an independent firm requires continuous learning and reinvention. Entrepreneurs must develop new skills beyond accounting such as business development, marketing, and leadership, to sustain and grow their ventures.

3. Technology Liberates Human Potential: Automation, AI, and digital transformation are redefining the role of accountants. By leveraging these tools, financial professionals can reduce time spent on transactional tasks and focus on strategic advisory.

4. Authentic Relationships Drive Professional Success: Technical skills are essential, but relationships build careers. Trust, transparency, and strong client communication are key factors in long-term business success. A focus on relationship-building whether with clients, mentors, or colleagues can lead to referrals, partnerships, and new opportunities.

5. The Profession's Survival Requires Evolution: Accounting is undergoing a fundamental shift. With increasing automation, firms that rely solely on compliance work may struggle to survive. The future of the profession lies in strategic advisory, financial planning, and value-driven services. Accountants who embrace change and develop expertise in emerging financial trends will be best positioned for success.

6. Cross-Disciplinary Experience Creates Competitive Advantage: A diverse background in tax, financial planning, and corporate finance provides a well-rounded perspective that benefits businesses. Professionals who expand their expertise beyond traditional accounting such as gaining exposure to business strategy, operations, and technology will have a stronger competitive edge in the evolving industry.

Where to Find Melissa Armstrong:

• Website: https://steadyhandaccounting.com/

• LinkedIn: https://www.linkedin.com/in/armstrongmelissacpa/

  
  

In this episode, we cover:

• 01:57 – Introduction to Melissa's Journey

• 07:45 – The Landscape of Accounting in Puerto Rico

• 14:52 – Starting Capitalized Consulting

• 22:40 – The Evolution of the Accounting Profession

• 24:50 – The Value of Accounting Professionals

• 31:19 – Embracing AI in Accounting

• 34:20 – Technology Adoption in Accounting Firms

• 38:47 – The Fast Five Questions

  
  

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