Welcome back to The Stric! This week, we’re talking with Tristan Valencia, founder of Thought Process — the strategy and feasibility firm behind large-scale interactive environments, museum installations, touring exhibits, and brand activations that blend creativity with serious technical execution.

We unpack the “sticker shock” factor behind immersive installations — why projects that look effortless on social media actually require extensive planning, electrical infrastructure, construction coordination, network compliance, custom content pipelines, and long-term operational considerations.