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From Big Practice To Balanced Life with Christopher Wolcott
What if the smartest way to grow is to do less, better? That question sits at the heart of our conversation with chiropractor and acupuncturist Christopher Wolcott, who left a bustling, insurance-heavy clinic in Chicago to build a focused, mornings-only, referral-powered practice in Asheville. His story is equal parts strategy and sanity: combining chiropractic, acupuncture, soft tissue work, and rehab into longer visits; setting firm boundaries around vacations and mental health; and trusting instincts to guide both clinical choices and business pivots.
We trace the decisions that shaped his new model, from selling everything and spending two years in an RV with his family to choosing Asheville for proximity to loved ones and a lifestyle that rewards presence over hustle. Chris breaks down the myths of being your own boss, explaining the real costs of no benefits and no paid time off, and why he now closes the clinic rather than running coverage roulette. He shares the hiring signals that matter—timeliness and genuine bedside manner—and how leading by example creates a resilient, low-drama culture. We also dig into his rebrand from Sunrise Wellness to Wolcott Wellness, why market habits should guide your schedule, and how honesty—turning away cases he can’t help—built a reputation that fuels consistent word-of-mouth.
Looking ahead, Chris sketches a practical vision for corporate wellness: on-site maintenance care, accessible acupuncture points, and quick adjustments for teams at craft manufacturers and blue-collar workplaces. It’s prevention-forward, relationship-rich, and an authentic extension of the approach that made his clinic thrive. If you’re craving sustainable growth, clearer priorities, and a business that truly fits your life, you’ll find hard-won insights and actionable steps here. If this resonates, follow the show, share it with a friend, and leave a review—we love hearing what landed for you.
Guest contact info:
www.wolcottwellness.com
Thanks for Listening. You may contact me or our team at https://billgilliland.biz/
All the best!
Bill
Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/
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By Bill GillilandWhat if the smartest way to grow is to do less, better? That question sits at the heart of our conversation with chiropractor and acupuncturist Christopher Wolcott, who left a bustling, insurance-heavy clinic in Chicago to build a focused, mornings-only, referral-powered practice in Asheville. His story is equal parts strategy and sanity: combining chiropractic, acupuncture, soft tissue work, and rehab into longer visits; setting firm boundaries around vacations and mental health; and trusting instincts to guide both clinical choices and business pivots.
We trace the decisions that shaped his new model, from selling everything and spending two years in an RV with his family to choosing Asheville for proximity to loved ones and a lifestyle that rewards presence over hustle. Chris breaks down the myths of being your own boss, explaining the real costs of no benefits and no paid time off, and why he now closes the clinic rather than running coverage roulette. He shares the hiring signals that matter—timeliness and genuine bedside manner—and how leading by example creates a resilient, low-drama culture. We also dig into his rebrand from Sunrise Wellness to Wolcott Wellness, why market habits should guide your schedule, and how honesty—turning away cases he can’t help—built a reputation that fuels consistent word-of-mouth.
Looking ahead, Chris sketches a practical vision for corporate wellness: on-site maintenance care, accessible acupuncture points, and quick adjustments for teams at craft manufacturers and blue-collar workplaces. It’s prevention-forward, relationship-rich, and an authentic extension of the approach that made his clinic thrive. If you’re craving sustainable growth, clearer priorities, and a business that truly fits your life, you’ll find hard-won insights and actionable steps here. If this resonates, follow the show, share it with a friend, and leave a review—we love hearing what landed for you.
Guest contact info:
www.wolcottwellness.com
Thanks for Listening. You may contact me or our team at https://billgilliland.biz/
All the best!
Bill
Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/