Varun Rana sat down with Jack for episode 1 of The Creator Incorporated. Varun is a full-time content creator with over 130k followers across his social channels. Varun talked about his journey from tech bro to creator, the lessons learned along the way, and how he now has to think of his content creation as a business.

3:11 — Varun realizing content is a business

6:00 — Varun’s origin story

9:55 — Varun’s first viral tiktok

12:50 — Varun talking about his start up that had crazy drama

17:10 — negotiating a brand deal

19:45 — making the big leap

21:30 — payment for creators is weird

22:33 — Varun’s big risks and Varun LLC

28:00 — Talking about rates for brand deals stresses out Varun

29:00 — Direct advice to influencer marketers

31:50 — What varun would do if he was the head of influencer marketing for a brand

33:00 — solid riff sesh with me and varun about comment sections

34:00 — Varun gets kinda vulnerable

34:50 — Varun and I fist bumped

35:45 — How to get to 1k followers

37:00 — i tell varun the best advice hes given me

40:30 — “just post it”

41:20 — group chat memes guy that could be famous

42:30 — fear of judgment in the content game