In this episode of Marketing Movers, I chat with Ilan Nass, Chief Revenue Officer of Taktical Digital. Ilan shares his journey from building websites as a teen to founding a successful performance marketing agency with clients like WeWork and BarkBox. He shares his experience scaling from a small team to 70 people, creating effective client relationships, and aligning incentives.

Ilan also shares insights on the impact of AI on marketing and the focus of their new creative venture, Studio T.

00:00 - The Journey to Founding Taktical Digital

03:28 - Early Challenges and Finding the Right Model

07:44 - Building Client Relationships: Lessons from BarkBox

11:05 - Scaling Up: From Few Clients to Growth

15:10 - Creating a Performance-Based Compensation Structure

18:58 - Strategic Client Selection and Expanding Services

23:06 - Challenges of Being a Broad vs. Niche Agency

29:20 - Changes in the Market and Agency Strategy

33:28 - Breaking into Big Brands: Insights and Approaches

36:30 - Evolving Sales Process and Faster Client Engagement

42:34 - AI's Impact on Marketing and Agency Operations

48:04 - Final Thoughts and Future Plans

🔗 Connect with Ilan Nass:

Ilan Nass' Linkedin: https://www.linkedin.com/in/ilannass/

Taktical website: taktical.co