The KAM Club Podcast

From Blank Stares to Buy-In: How to Sell Your Ideas Like a Pro

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Ever pitched a brilliant idea… only to be met with crickets?

You nailed the research, polished your pitch, delivered it with enthusiasm—aaaand nothing. Just polite nods and a “Let’s circle back.” Sound familiar?

You’re not alone.

The hard truth is: a great idea isn’t enough. The real magic? How you sell it.

In this episode, we’re cracking the code on persuasion—because whether you’re pitching to a client, your boss, or even your group chat (hello, vacation plans), getting people to say YES is a skill you can master.


🔥 Why people don’t actually buy ideas—they buy solutions to their problems.
💡 The 3Cs of persuasion: Clarity, Credibility, and Connection (aka your new secret weapons).
🧠 Why asking the right questions is more powerful than talking.
🎭 How to make your idea stick using storytelling (because data is great, but emotions win).


✅ Your Persuasion Playbook:

  1. Flip the script – Stop thinking about what you want. Start thinking about what they need.
  2. Keep it stupid simple – If you can’t explain it in one sentence, it’s too complicated.
  3. Back it up – People trust proof. Use stats, stories, or case studies.
  4. Make them feel something – Logic matters, but emotions seal the deal.
  5. Ask, don’t tell – Instead of, “We should do this,” try, “What would it mean for you if…?”

    6. ⚠️ Major Dealbreakers (Don’t Do This!):

    🚫 Making it all about you instead of your audience.
    🚫 Throwing too much info at people—hello, overwhelm!
    🚫 Forgetting to build trust—if they don’t believe you, they won’t believe your idea.
    🚫 Ignoring emotions—decisions are made with the heart first, logic second.
    🚫 Talking at people instead of drawing them in with questions.

    Show Notes at https://tkcpodcast.com/046

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    The KAM Club PodcastBy Warwick Brown