The Twin Project

From Blankets to Alpacas 🦙, Exiting One Brand and Spinning Up Two More


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Episode #117: In this episode the twins talk with Felix an ecommerce entrepreneur. He quit his comfy corporate post at 30, started a Kickstarter, and built Levia – the weighted-blanket brand that topped €2 million in annual sales and sold it. Now he’s back with Apex Sleep (premium men’s pillows) and Pachapaca (luxury alpaca hot-water-bottle covers).

In this convo we dig into:

  • the gut check that pushes you to leave corporate safety

  • how to choose a co-founder (beer + joint brainstorming included)

  • hard lessons in Chinese manufacturing and quality control

  • using PayPal Working Capital to keep cash flowing

  • timing your exit when valuations swing

  • building seasonal brands on purpose

  • why Felix says entrepreneurship “isn’t for everyone” – and what to know before you jump

Whether you’re e-commerce-curious or already knee-deep in SKUs, Felix’s story is a masterclass in scrappy scaling, surviving black-swan shocks, and turning one win into the fuel for the next big play.


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The Twin ProjectBy Marc Leisner, Lucas Leisner