What do you do when Hollywood turns out to be more grind than glamour?

If you’re Al Uzielli, you take your producer mindset and build a new way for Ford to show up in the story.

In this episode of Authority Architects, we sit down with Al Uzielli, head of Global Brand Entertainment at Ford Motor Company, to unpack how he went from indie films to putting Ford vehicles in James Bond, creating a Tribeca-approved doc, and redefining how brands integrate with Hollywood.

He shares:

• The inside story of how a cold call led to two scripts getting sold
• Why TiVo pushed Ford to reinvent how it reached consumers
• How Casino Royale helped launch a Ford vehicle in Europe
• What small brands can learn from Ford’s long game in storytelling
• Why a car should be treated like a cast member—not just a prop

Al also reflects on authenticity, risk, and the power of emotional storytelling in an age where every brand is fighting for attention.

This episode is a must-listen for marketers, filmmakers, and creatives who believe brands can do more than just advertise—they can move people.

Real stories. Real strategies. From the Emmy-winning team at 7 Wonders.

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