Kristin is a Value-Based Marketing Consultant and Business Nonfiction Ghostwriter at Literary Symmetry, where she helps coaches, consultants, and entrepreneurs who struggle with unclear messaging and content that doesn’t convert to confidently communicate their value, build trust, and attract high-paying clients.

In this episode, you’ll learn:

→ The difference between content writing and copywriting—and why it matters for your brand

→ How to identify and amplify your high-value skills to attract ideal clients

→ Proven strategies for building trust through storytelling, empathy, and value-based marketing

📝 Get your next 30 days of content at: https://Zenpost.com

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CONNECT WITH KRISTIN

🌐 Website: https://literarysymmetry.com

💼 LinkedIn: https://www.linkedin.com/in/kristin-spencer/

📸 Instagram: https://www.instagram.com/literarysymmetry

👤 Facebook: https://www.facebook.com/literarysymmetry

🐦 X/Twitter: https://twitter.com/LiterarySymm

📹 YouTube: https://www.youtube.com/@kristin.n.spencer

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CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📹 YouTube: youtube.com/@davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

📸 Instagram: instagram.com/davepolykoff

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

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00:00 Kristin Spencer on Creating Instant Emotional Connection with Clients

00:19 Dave Polykoff Introduces Today’s Topic: Finding the Magic Words

01:11 Meet Kristin Spencer: Value-Based Marketing Consultant & Ghostwriter

02:02 Content vs. Copywriting: Why the Difference Matters

03:42 Kristin’s Journey from Blogger to Accidental Bestseller

07:46 Building a Value-Based Marketing Business (and Leaving Upwork)

09:31 Holistic Offer Creation and Communicating with Clarity

12:02 Why Every Coach and Consultant Needs an Objective Eye

15:26 The Common Copywriting Mistakes Holding You Back

16:57 Foundation First: Clarifying Your Mission and Goals

18:16 Identifying & Owning Your High-Value Skills

20:27 Lead with What Sells, Support with What You Love

21:35 Attract with Empathy: Why You Must Speak to What Clients THINK They Need

23:47 Throw Out Your Audience Avatar: The Power of Value-Based Targeting

24:32 Emotional Imagery—Connecting with Clients Through Feeling

26:11 When and Where to Use Copywriting vs. Content

27:30 How to Sell Authentically (Without Feeling “Icky”)

29:18 The Human Touch: Where AI Fits Into Content Creation

32:43 The Ghostwriter’s Advantage vs. AI

34:35 Empathy, Emotion, and the Power of Shared Struggles

36:29 How to Share Failure Stories That Build Trust

40:46 Storytelling, Systems, and Why Every Message Needs a Goal

41:32 Free High-Value Skill Masterclass (Kristin’s Gift to Listeners)

42:10 Final Thoughts: Your Business Story Matters