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Professional sales is about earning the right to make recommendations through genuine conversation and relationship building. Sales is a noble profession when approached with the customer's interests at heart.

• Monologues kill sales – the longer a salesperson talks uninterrupted, the lower their conversion rate
• Top performers close around 45 minutes into calls versus average performers who attempt to close at 12-15 minutes
• The science of sales involves getting people more emotionally excited than the cost during the time you have their attention
• FBT (Feature-Benefit-Tie Down) technique creates a series of small agreements leading to the final close
• Professional salespeople focus on understanding problems before offering solutions
• Authenticity matters – the best salespeople don't "act like salespeople" but remain true to themselves
• Strategic silence or "the pregnant pause" demonstrates confidence and gives everyone space to think
• Digital marketing follows the same principles as sales – creating enthusiasm and building relationships

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