On this episode of Whiskey@Work, Rob and Marc pour a glass of Doc Holliday 7-Year Straight Bourbon and immediately realize something important… time matters. A lot. The conversation drifts through bourbon’s recent sales slump, the rise of canned cocktails, Four Roses changing hands, and why some whiskeys disappear only to come roaring back. Along the way, they chase tangents about Canadian grudges, Frank Sinatra, dream whiskey jobs, and what makes a bottle worth revisiting. It’s one part tasting, one part industry gossip, and one part two friends enjoying a pour that finally delivers

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