Paco de Leon is an author (Finance for the People), illustrator, musician, and the founder of The Hell Yeah Group, a financial firm dedicated to inspiring creatives to engage with their personal and business finances. Her career experiences in banking, business consulting, financial planning, and wealth management have informed her financial philosophies. She is a TED speaker and her work has been published or featured in The New York Times, NPR, Bloomberg, Vice, and others. She lives in Los Angeles with her wife.

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