What 5,000 exhibit evaluations reveal about who wins on the show floor—and who gets ignored.

Stop blending in. Start converting attention into real exhibit results in 2026.

Trade shows are louder, more crowded, and more expensive than ever—and “showing up” is no longer enough. In this timely micro-session of The Supply Chain Marketing Show, moderator Ralph Henderson sits down with exhibiting performance expert Jefferson Davis of Trade Show Turnarounds to unpack what’s really working on the show floor and what’s quietly failing. Drawing from more than 5,000 exhibit evaluations conducted in 2025, this conversation challenges conventional thinking and reveals what supply chain exhibitors must rethink now if they want to attract the right attention, create real engagement, and turn exhibits into measurable business results in 2026.