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From Bootstrapped Startups to AI-Powered Lead Optimization: Scott Shou’s Founder Journey
In this powerhouse episode of Founder's Journey, Jeff Shi sits down with Scott Shou, serial entrepreneur and current founder of Boardwalk Marketing. With two major exits under his belt before finishing college—including a $10M+ web hosting startup and a $40M+ exit for a car dealer CMS—Scott shares deep insights into startup growth, team dynamics, and product-market fit. From running high-volume lead gen experiments at Cogo Labs to launching his latest venture, Scott details how Boardwalk Marketing is turning non-monetized traffic into revenue gold for lead gen and performance marketers. You’ll hear how his unique “Shopify for marketing” approach leverages AI to unlock 30–40% additional revenue by optimizing third-party traffic and cross-sell strategies. Whether you’re in insurtech, affiliate marketing, or SaaS, this episode is loaded with actionable wisdom and growth hacks from a true builder’s perspective.
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Thank you to our sponsors:
Traq AI!
To schedule a demo with Traq AI today -- https://calendly.com/traq/traq-ai-introduction-for-insuretechs-io
Mav
Sign up today to claim your exclusive offer: https://hiremav.com/insurtechs
Who said insurance isn’t sexy? Prove ‘em wrong – grab your merch today!
https://insurtechs-2.creator-spring.com
Follow Insurtechs.io :
https://www.linkedin.com/company/insurtechs/
https://www.youtube.com/@insurtechs
https://x.com/Insurtechs_io
https://www.instagram.com/insurtechs/
https://www.facebook.com/Insurtechs/
https://www.tiktok.com/@insurtechs
Listen to the Pod :
Apple Podcast - https://podcasts.apple.com/us/podcast/insurtechs-io/id1775588982
Spotify - https://open.spotify.com/show/2jAGcKCT2v6rdWea3nvrYh
Pandora - https://www.pandora.com/podcast/insurtechsio/PC:1001094614
Jeff Shi :
https://www.linkedin.com/in/jeffshiva/
Scott Shou :
https://www.linkedin.com/in/scottshou/
-----------------------------
Disclaimer: Some of the links in this video description are affiliate links. This means that if you click on one of the links and make a purchase, we may receive a small commission at no additional cost to you. Your support helps us create more content, and we truly appreciate it! Thank you for watching!
View all episodes
By Insurtechs.ioIn this powerhouse episode of Founder's Journey, Jeff Shi sits down with Scott Shou, serial entrepreneur and current founder of Boardwalk Marketing. With two major exits under his belt before finishing college—including a $10M+ web hosting startup and a $40M+ exit for a car dealer CMS—Scott shares deep insights into startup growth, team dynamics, and product-market fit. From running high-volume lead gen experiments at Cogo Labs to launching his latest venture, Scott details how Boardwalk Marketing is turning non-monetized traffic into revenue gold for lead gen and performance marketers. You’ll hear how his unique “Shopify for marketing” approach leverages AI to unlock 30–40% additional revenue by optimizing third-party traffic and cross-sell strategies. Whether you’re in insurtech, affiliate marketing, or SaaS, this episode is loaded with actionable wisdom and growth hacks from a true builder’s perspective.
-----------------------------
Thank you to our sponsors:
Traq AI!
To schedule a demo with Traq AI today -- https://calendly.com/traq/traq-ai-introduction-for-insuretechs-io
Mav
Sign up today to claim your exclusive offer: https://hiremav.com/insurtechs
Who said insurance isn’t sexy? Prove ‘em wrong – grab your merch today!
https://insurtechs-2.creator-spring.com
Follow Insurtechs.io :
https://www.linkedin.com/company/insurtechs/
https://www.youtube.com/@insurtechs
https://x.com/Insurtechs_io
https://www.instagram.com/insurtechs/
https://www.facebook.com/Insurtechs/
https://www.tiktok.com/@insurtechs
Listen to the Pod :
Apple Podcast - https://podcasts.apple.com/us/podcast/insurtechs-io/id1775588982
Spotify - https://open.spotify.com/show/2jAGcKCT2v6rdWea3nvrYh
Pandora - https://www.pandora.com/podcast/insurtechsio/PC:1001094614
Jeff Shi :
https://www.linkedin.com/in/jeffshiva/
Scott Shou :
https://www.linkedin.com/in/scottshou/
-----------------------------
Disclaimer: Some of the links in this video description are affiliate links. This means that if you click on one of the links and make a purchase, we may receive a small commission at no additional cost to you. Your support helps us create more content, and we truly appreciate it! Thank you for watching!