What if the biggest win in your career comes from saying no? In this episode, Jeff sits down with entrepreneur and investor Michael McAllister — founder of The CE Shop, a bootstrapped startup that grew into a national leader in professional licensing education and ultimately exited in a nine-figure private equity recap. Michael shares how he went from selling dictation equipment door-to-door to scaling a tech-enabled education platform, and the surprising moment he walked away from a massive acquisition deal because it didn't align with his values.

Michael opens up about the deeper why behind his drive: growing up around scarcity, learning to innovate under pressure, and discovering that entrepreneurship is as much a spiritual journey as a strategic one.

We explore:

• How crisis moments can force your most important innovations
• Why gut instinct is a business tool, not just a feeling
• What it takes to build (and protect) a people-first culture
• How to choose the right private equity partner — not just the highest bidder

This conversation is a reminder that the real reward isn't just the exit — it's who you become along the way.

Listen in and get inspired to bet on yourself.

Connect with Michael McAllister: The CE Shop: https://www.theceshop.com

Connect with Jeff Munn: LinkedIn: jeffmunn The Pick Now: jmunn.com