Write Medicine

From Boring to Brilliant: Transform Your CME Content with Proven Storytelling Frameworks

Listen Later

Are you struggling to keep your clinical audience engaged and invested in your CME content?

In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audience.

  1. Discover how to structure your content using powerful storytelling frameworks that build anticipation and drive home your key messages.
  2. Learn how to hook your reader with compelling openers, incorporate patient and clinician voices, and make the "so what" crystal clear.
  3. Gain insights into adapting storytelling structures to your CME content.

    4. Tune in and unlock the secrets to becoming a master CME storyteller, ready to captivate and inspire your clinical audience like never before!

    Resources

    StoryBrand

    Think Faster Talk Smarter by Matt Abrahams


    Timestamps

    00:00 Introduction

    02:55 Crafting compelling CME content: Exposition, rising action, climax, and resolution

    05:36 Storybrand

    08:30 Other storytelling frameworks

    12:09 My challenge for you


    Subscribe to the Write Medicine podcast!

    Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Write MedicineBy Alexandra Howson PhD | CME Writer, Educator, Researcher
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    23 ratings

    More shows like Write Medicine

    View all
    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    19,692 Listeners