Write Medicine

From Boring to Brilliant: Transform Your CME Content with Proven Storytelling Frameworks

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Are you struggling to keep your clinical audience engaged and invested in your CME content?

In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audience.

  1. Discover how to structure your content using powerful storytelling frameworks that build anticipation and drive home your key messages.
  2. Learn how to hook your reader with compelling openers, incorporate patient and clinician voices, and make the "so what" crystal clear.
  3. Gain insights into adapting storytelling structures to your CME content.

    4. Tune in and unlock the secrets to becoming a master CME storyteller, ready to captivate and inspire your clinical audience like never before!

    Resources

    StoryBrand

    Think Faster Talk Smarter by Matt Abrahams


    Timestamps

    00:00 Introduction

    02:55 Crafting compelling CME content: Exposition, rising action, climax, and resolution

    05:36 Storybrand

    08:30 Other storytelling frameworks

    12:09 My challenge for you


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    Alliance Almanac



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    Write MedicineBy Alexandra Howson PhD
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