Are you struggling to keep your clinical audience engaged and invested in your CME content?

In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audience.

Tune in and unlock the secrets to becoming a master CME storyteller, ready to captivate and inspire your clinical audience like never before!

StoryBrand

Think Faster Talk Smarter by Matt Abrahams

00:00 Introduction

02:55 Crafting compelling CME content: Exposition, rising action, climax, and resolution

05:36 Storybrand

08:30 Other storytelling frameworks

12:09 My challenge for you

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