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From Borrowed Ferraris to 70-Car Fleet: The Xtreme Experience
Click here to share your favorite car, car story or any automotive trivia!
Fifteen years ago, Adam Olalde knocked on every supercar dealership and exotic car owner's door in Chicago with an audacious pitch: "Can I borrow your Ferrari? I'm putting together this cool thing."
Enough people said yes. His first track day event? Pure comedy. No helmets, no walkie-talkies, just people in borrowed supercars told to "go that way." Most spun into the sand and never made it back around.
He charged $150 (versus $2,000/day rentals). Thousands showed up. Light bulb moment achieved.
Today, The Xtreme Experience runs 50-60 events nationwide with 70 supercars, 20 mechanics, and 2 semi trucks. Last year alone: 88,000 people drove supercars. Total since 2012: nearly 500,000 drivers.
Most popular? Ferrari edges Lamborghini, but the C8 Corvette "moves people the most" when they exit.
Adam's philosophy: "Always turn around and look at your car one more time." His first car was a '95 Pontiac Grand Prix from his dad. His AC/DC anthem: "For Those About to Rock." His dream car: Mercedes SLS AMG Black Series in yellow.
His daily driver? Burnt copper Mercedes G63 AMG—"sounds like a boat, burns 3 gallons per minute. Wouldn't trade it for anything."
*** Your Favorite Automotive Podcast - Now Arriving Weekly!!! ***
Listen on your favorite platform and visit https://carsloved.com for full episodes, our automotive blog, Guest Road Trip Playlist and our new CAR-ousel of Memories photo archive.
Don't Forget to Rate & Review to keep the engines of automotive storytelling—and personal restoration—running strong.
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By Doug & Christian - Your Guides to Classic Cars & First Car StoriesClick here to share your favorite car, car story or any automotive trivia!
Fifteen years ago, Adam Olalde knocked on every supercar dealership and exotic car owner's door in Chicago with an audacious pitch: "Can I borrow your Ferrari? I'm putting together this cool thing."
Enough people said yes. His first track day event? Pure comedy. No helmets, no walkie-talkies, just people in borrowed supercars told to "go that way." Most spun into the sand and never made it back around.
He charged $150 (versus $2,000/day rentals). Thousands showed up. Light bulb moment achieved.
Today, The Xtreme Experience runs 50-60 events nationwide with 70 supercars, 20 mechanics, and 2 semi trucks. Last year alone: 88,000 people drove supercars. Total since 2012: nearly 500,000 drivers.
Most popular? Ferrari edges Lamborghini, but the C8 Corvette "moves people the most" when they exit.
Adam's philosophy: "Always turn around and look at your car one more time." His first car was a '95 Pontiac Grand Prix from his dad. His AC/DC anthem: "For Those About to Rock." His dream car: Mercedes SLS AMG Black Series in yellow.
His daily driver? Burnt copper Mercedes G63 AMG—"sounds like a boat, burns 3 gallons per minute. Wouldn't trade it for anything."
*** Your Favorite Automotive Podcast - Now Arriving Weekly!!! ***
Listen on your favorite platform and visit https://carsloved.com for full episodes, our automotive blog, Guest Road Trip Playlist and our new CAR-ousel of Memories photo archive.
Don't Forget to Rate & Review to keep the engines of automotive storytelling—and personal restoration—running strong.