What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends.

In this episode, you’ll hear:

• How one local TV segment launched a long-standing media career
• The pivot from boutique owner to brand-builder and national style expert
• Why Live the Glamour refuses pay-to-play to spotlight authentic brands
• Practical advice for aligning your business with your personal brand
• How to approach trademarks and partnerships with confidence

Dawn Del Russo proves that authenticity never goes out of style. From boutique beginnings to national TV, she’s built a brand rooted in trust, passion, and a commitment to showcasing real talent—without compromise.

🔗 livetheglamour.com
📱 Instagram: @dawndelrusso

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell