In this episode of Career Coaching Secrets, host Kevin sits down with leadership and culture coach Skot Waldron to explore how coaches can position themselves, price their services, and build a sustainable coaching business. Scott shares the accidental path that led him from brand strategy to full-time coaching, the difference between horizontal vs. vertical positioning, how to structure transformational work, and why understanding client pain is the key to value-based pricing. They also dive into scaling, serving, and how coaches can leverage their past careers to create a unique coaching identity. Packed with practical frameworks and raw lessons, this episode is a masterclass for any coach ready to elevate their impact and income.



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LinkedIn: https://www.linkedin.com/in/skotwaldron/
Website: https://skotwaldron.com/

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If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com