Shelf Talkers

From Brick & Mortar to Retail: NoBaked's Journey


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In this episode, Jimmy Feeman, co-founder of NoBaked, shares the sweet story behind their edible cookie dough brand. From starting as a dessert shop to pivoting to DTC during the pandemic and entering retail, Jimmy talks about the challenges and triumphs of growing a brand with his wife, Megan.


What We Cover:


  • The leap from office job to entrepreneur and starting the business with his wife

  • The pandemic pivot: transitioning from a franchise cookie dough shop to a DTC model and expanding to retail

  • Why they chose cookie dough as their product and how they built a brand around it
  • What’s next for NoBaked as they continue to grow and innovate

  • Guest Info:

    Name: Jimmy Feeman
    Title/Company: Co-Founder, NoBaked
    Connect: NoBaked Website


    Resources & Links:

    NoBaked Website

    Let’s Connect:

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Shelf TalkersBy Adam Feller