Not all success stories start with privilege—some start with pure hustle and grit. Nolan Dedelson, one of the original leaders at Nusun Power and founder of Luxor Solar, grew up in Salt Lake City with a single mom and no money. Determined to break the cycle, he set his sights on creating real wealth and impact.

By 18 years old, he left behind a full-ride scholarship in petroleum engineering and jumped into door-to-door sales. His first summer? $100K. The next? $250K. By 22, he was a millionaire. By 23, a multi-millionaire. But he didn’t stop there. Over the next four years, he and his team helped build Nusun into one of the biggest solar dealers in America—over 1,000 reps strong and still growing.

In this episode, Nolan shares the unfiltered truth about what it takes to scale in sales, build an elite culture, and create real wealth.

What You’ll Learn:

• How Nolan turned rejection into $100K+ in his first summer

• Why most people fail in sales—and how to push through it

• The secret to building a winning sales culture

• Why solar is the most profitable door-to-door industry

• The mindset shift from making money to building a legacy

Chapters:

00:00 – 04:10 | From Broke to Six Figures: Nolan’s Start in Sales

• Growing up with nothing & wanting more

• Choosing sales over a full-ride scholarship

• How he went from nearly quitting to making $100K his first summer

04:10 – 09:25 | The Road to Millions: Sales, Recruiting & Going All In

• Scaling from $100K to $1M+ by age 22

• The power of recruiting & why every top rep should do it

• How to leverage social media to attract top talent

09:25 – 15:30 | The Birth of Nusun: Scaling from 200 to 1,000+ Reps

• Why solar became the future over alarms & pest control

• The Setter-Closer model & why it changed everything

• How Nusun became one of the top solar companies in America

15:30 – 21:45 | Sales Mastery: The Key to Long-Term Success

• The “finite objections” strategy that closes more deals

• Why most sales reps fail & how to avoid it

• How following the system leads to predictable success

21:45 – 28:12 | The Culture of Champions: How to Build a Winning Team

• Why team standards separate top companies from average ones

• How to create a pro-sports-like atmosphere in sales

• The role of daily correlation meetings & high-energy motivation

28:12 – 35:07 | The Power of Influence: Leadership, Branding & Expansion

• The true definition of influence & how to build it

• Why leading from the front is non-negotiable

• How Nusun is expanding into installs, financing & beyond

35:07 – 42:30 | The Truth About Wealth & Why Most People Stay Broke

• Why the traditional college & job system is broken

• How Nolan retired his entire family through sales

• The bigger mission behind making money & giving back

This episode is a masterclass in sales, leadership, and wealth-building. Whether you’re looking to dominate in door-to-door, scale a business, or build generational wealth, Nolan’s journey will show you what’s possible with the right mindset and work ethic.

Tune in now and start leveling up today!