Mindset, Marketing, & Money with Dean Seddon

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn


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From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn

What do you do when the thing you’re good at is slowly draining the life out of you?

Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore.

In this episode, we dig into the shift—from running creative teams in high-stakes US agencies to building a coaching business from scratch using LinkedIn. No ads. No hacks. Just honest content, real conversations, and the clarity to know what he actually wanted to be known for.

We talk:

  • How Aaron turned agency chaos into a coaching offer clients chase him for

  • The LinkedIn “lightbulb moment” that changed how he showed up (and got leads)

  • Why content isn’t working for most people (and what to do before you post anything)

  • What makes someone look flaky vs. look free in a career change

  • And the real reason many businesses fall apart when they grow too fast

    If you’re sitting in a job that doesn’t fit, building something on LinkedIn that’s not clicking, or just wondering what the hell you’re doing next—this chat will hit home.

    No fluff. No “manifest your dream life” energy. Just honest lessons from someone who’s actually done the hard pivot—and made it work.

    You don’t need a new job title. You need a clearer direction.

    And maybe, a bit of help finding your voice again.

    Tune in.

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    Mindset, Marketing, & Money with Dean SeddonBy Dean Seddon