Most coaches start their journey by dramatically undervaluing themselves—often tying their worth to an hourly rate because it feels familiar and safe. But pricing by the hour instead of pricing transformation can quietly limit confidence, credibility, and growth.

In this episode of Career Coaching Secrets, host Pedro sits down with Lisa Hammett, a mental fitness and wellness coach who helps healthcare and HR leaders reduce stress, prevent burnout, and create sustainable work-life harmony. Lisa shares her powerful origin story—from a 26-year corporate career and severe burnout to bankruptcy, major health transformation, and ultimately rebuilding a purpose-driven coaching business.

Together, they explore why coaches struggle with pricing, how undervaluing yourself can actually signal low quality to potential clients, and what it takes to confidently sell your value proposition. Lisa also dives into niching, capacity management, routines for sustainable performance, smart business investments, community, and the reality that meaningful success is built over time—not overnight.

This episode is a must-listen for coaches who want to stop underpricing, own their value, and build a coaching business that creates real impact without burning out.


Connect with

LinkedIn: https://www.linkedin.com/in/lisahammett/
Website: https://lisahammett.com/

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If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com