It’s the day after Christmas, and Becky and I are looking back at 2025 and forward to 2026. We’re talking about what really moved the needle this year—specifically how agents who leaned into the NAR settlement changes and confidently articulated their value saw their confidence skyrocket.

Buyers responded favorably, and that shift is defining who thrives going forward. We’re also discussing what’s ahead: the agent count will likely drop, but the ones who remain will be more profitable. AI will handle more admin work, putting us back with the human side of the business where we belong. And here’s the thing—consumers are already cooked on generic AI-generated marketing. In 2026, quality beats quantity, and agents who can articulate their value based on who they are (not just what they do) will win.

If you’re curious about what 2026 holds for real estate, take a listen.

Thanks for listening!

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