📌 Episode Summary:

With over two decades of experience in educational and nonprofit media, Sharon shares how she transitioned from cable television and school system production to launching a thriving freelance business that now focuses on livestreaming, video podcast production, and marketing strategy.

Whether you're starting a creative business, growing a podcast, or figuring out pricing and pivots, Sharon's journey offers lessons in adaptability, self-awareness, and the power of taking strategic risks.

🧠 Topics Covered:

How Sharon went from public access TV to business ownership

Learning pricing and value the hard way (and how she improved it)

Supporting podcasters with livestreams, branding, and monetization

The difference between skill and business acumen—and how she built both

How her husband turned podcasting into a full-time career with sponsors

The importance of local resources (SCORE, SBDCs, chambers, etc.)

Building process documentation for livestream events

Why consistency trumps quantity when podcasting

💬 Quotes to Remember:

“The video skills are great—but if you’re running a business, you have to learn how to run the business too.”

“I didn’t know how to price until I was the one processing invoices. Watching what others charged taught me more than a course ever could.”

“You don’t have to be everywhere at once. You need to show up consistently—even if that’s once a month.”

“We named it Picture This Video—but in five years, I could see us calling it Picture This Radio and merging the video and podcast sides of the business.”

📣 Who This Episode Is For:

Creative entrepreneurs navigating business growth

Podcasters looking to improve production quality or monetize

Freelancers unsure how to set rates or scale services

Anyone debating a leap from employment to self-employment

Service providers considering a niche pivot or rebrand

👋 Connect with Sharon Sobel:

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