In this episode of The Journey Uncovered Podcast, we sit down with Bright Tenbil, Founder of Hyperlink Africa, to unpack his 10+ year journey in digital marketing, event promotions, and brand storytelling in Ghana.In this conversation, you’ll learn how Hyperlink grew from campus promotions into a leading digital marketing agency in Ghana. We discuss the impact of AI, data, and retargeting on modern marketing and how businesses can adapt. You’ll also hear about the challenges of client management, proposals, and governance in the Ghanaian market. Finally, we explore why personal branding, AI skills, and innovation are key to sustaining success in today’s digital world.Whether you’re a business owner, marketer, or creative, this conversation offers practical lessons on branding, marketing strategy, AI tools, and sustaining a business in Ghana.