Today I sit down with Ashley Winston, founder and owner of Palmdale Car Finders, ex-marketing specialist, and arguably the biggest car fanatic you’ll ever meet.

Ashley shares how he turned a lifelong obsession with cars into a thriving, purpose-driven career, and what it truly takes to build a business around what you love. What began as a conversation about entrepreneurship quickly unfolded into a mutual therapy session, touching on identity, fulfillment, and the courage required to follow the things that genuinely light you up.

He opens up about the highs and lows of running your own business, including the moment he nearly drove Palmdale Car Finders into the ground by chasing the trap of “more”: the bigger office, the flashier car, the image of success rather than the substance of it. Ashley speaks candidly about pulling himself back to the core mission of his company, and how staying grounded and true to that purpose has been the key to rebuilding and moving forward.

This episode is equal parts inspiring, insightful, and unexpectedly vulnerable. If you’ve ever wondered what it looks like to turn what you love into the work you do, this conversation is for you.

🔗 Links from the episode

Palmdale Car Finders

Ashely Winston on LinkedIn

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See you next Sunday!

xx Hannah Octavia

(Theme music curtesy of Fran Lusty's song, Functioning Adult)

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