In this episode of Founders Future, with host Jae Encarnacion, we dive into the journey of Craig Hewitt, Founder & CEO of Matter Consulting (formerly Castos). Craig shares how he revolutionized podcast hosting by solving key pain points for creators, from dynamic ads to seamless WordPress integration. He discusses the evolving podcasting landscape, the impact of AI on content marketing, and why video (especially YouTube) is the next frontier for podcasters. Craig also reveals his strategies for cracking AI-driven SEO and how Matter Consulting is positioning itself for scalable growth in an AI-dominated future.

From bootstrapping challenges to monetization insights, Craig offers invaluable advice for entrepreneurs navigating the creator economy. He emphasizes that while a great product is essential, sales and marketing are often the real growth drivers. Whether you're a podcaster, SaaS founder, or content creator, this episode is packed with actionable takeaways on adapting to industry shifts and leveraging emerging tech.