<p> Eric Westerkamp, CEO of CaliberMind, asks the question, “If you’re not using attribution, what ARE you doing?” How can you know where to invest more or less? Surely you can’t simply use your gut, right? Eric walks through the evolution and pivots of the CaliberMind product and his move from sales leader into the CEO role.</p>

Eric Westerkamp, CEO of CaliberMind, asks the question, “If you’re not using attribution, what ARE you doing?” How can you know where to invest more or less? Surely you can’t simply use your gut, right? Eric walks through the evolution and pivots of the CaliberMind product and his move from sales leader into the CEO role.

From CDP to Attribution: CaliberMind's CEO on how market need drove product

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From CDP to Attribution: CaliberMind's CEO on how market need drove product

From CDP to Attribution: CaliberMind's CEO on how market need drove product