Sam Jones, founder of 155.io, is pushing the boundaries of online gambling innovation by turning everyday chaos into real-time betting entertainment.

The company’s latest creation, Fish Tank, transforms a simple physical moment into a mobile-friendly betting spectacle: real coins are dropped into a water-filled tank, and players wager on exactly where they’ll land. The outcome is part science, part suspense, a hypnotic blend of real-world physics, randomness, and classic betting dynamics.

In this interview, Sam explains how 155.io is rethinking gambling formats, why “watchable” betting experiences are becoming the next frontier, and how products like Fish Tank could reshape engagement in online gambling.

If you’re interested in iGaming innovation, alternative betting formats, RNG vs real-world mechanics, gamification, and the future of interactive wagering, this one’s a must-watch.