In this podcast, we explore how a century-old global leader in lime and limestone solutions streamlined its marketing and sales by migrating from Oracle Eloqua to Salesforce Pardot—rebuilding digital assets, redesigning automation workflows and lead scoring, and integrating Pardot with Sales Cloud in a no-code, scalable framework to enable real-time lead tracking, smarter prioritization, clear ROI visibility, and unified sales–marketing collaboration.
https://www.datamatics.com/resources/case-studies/from-chaos-to-clarity-transforming-marketing-and-sales-using-salesforce-pardot