How do you turn resistance into resilience during times of change?

In this insightful episode of The Turbo Branding Show, Jessica Crow, Founder of Apogy, reveals how branding isn’t just for products and companies—it’s also a powerful tool for guiding people through organizational transformation. With deep expertise in change management, organizational effectiveness, and large-scale program leadership, Jessica shares how defining the story of change, aligning it with values, and delivering it consistently inspires people to commit rather than resist.

With years of experience leading transformations at DaVita and now as the head of Apogy, Jessica has helped organizations bridge the gap between strategy and execution. Her approach empowers leaders to harness branding principles—vision, clarity, and authenticity—to move people from chaos to commitment.

Discover Jessica’s work and change leadership expertise through the following:

[Website] Apogy: https://www.apogy.biz/

[Podcast] Change Leader Insights: https://podcasts.apple.com/us/podcast/change-leader-insights/id1682587479

In our discussion, Jessica explains how to brand a change initiative from the inside out, why organizations need visible champions, and how communication and consistency build credibility during times of disruption. She also shares her personal journey in founding Apogy, creating a brand that puts the human side of change front and center.

Connect with Jessica Crow:

Jessica’s LinkedIn: https://www.linkedin.com/in/jessicacrow/

Instagram: https://www.instagram.com/apogybiz/?hl=en

Be sure to connect with Jessica for insights on change management, organizational effectiveness, and conscious change leadership. If you enjoyed this episode, don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth by leveraging your brand!